Launch Site

Lights Out San Francisco, an energy awareness and conservation initiative, had competing brand messages and identities. Tierra worked with Lights Out to redesign the Lights Out San Francisco identity. Lights Out plans to expand their campaign to turn off non-essential lights in downtown buildings at night to multiple cities across the United States. With an eye toward this goal, we designed an identity that accommodates multiple city names.

• Branding
• Visual Design
• Web Development